Customer story

Ruby Love

When the business took off, time to send wires became short. See why they turned to Plastiq for help.

2 min. read

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Lots of business. Little time.

After starting out as a company with a single product–period underwear–Ruby Love quickly expanded in size and scope. Within months, they began launching new products and growing into a full-fledged brand. The 36-employee company was booming. With success came new problems and added pressure for Ruby Love Founder and CEO, Crystal Etienne. So she turned to Plastiq.

No one has time for the bank.

First and foremost: Etienne no longer had the time to handle the mundane tasks of payment processing. “I came into Plastiq with my company already built…we started using it because I’m just too busy to go to the bank to do wires,” Etienne says. “Myself and my CFO, we looked into Plastiq and then signed up.”

A simple solution in Plastiq.

Plastiq offered a faster way to pay suppliers. No more writing checks, no more trips to the bank–all of Etienne’s payment processing needs could be done in minutes. With the time saved, Etienne could now focus her energy on making products and taking care of customers. “With Plastiq, you can just do it easier and simpler.”

Enjoying all the benefits.

With Ruby Love using the credit cards of Plastiq partners Brex and Ramp, they can reap the benefits of paying by card whenever they pay. And because the Plastiq fee can be classified as a business expense, Ruby Love can write off the costs.

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I honestly think Plastiq makes paying vendors more convenient for any busy person running a business.

Crystal Etienne, Founder & CEO, Ruby Love

Making things a little better.

Ruby Love plans to continue growing with new products and new audiences. A “First Period Kit” is already selling well and more innovative period-related items are on the way. Plastiq stands ready to give even more time usually spent on billing back to Etienne and her burgeoning business. “We don’t believe that anyone will ever love their period, but there is a way to make it better.”

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